Hi, I am Katerina

Virgin Atlantic was founded by entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core.  Headquartered in London, it employs 8,500 people worldwide, flying customers to 30 destinations across four continents throughout the year.

Alongside shareholder and Joint Venture partner Delta Air Lines, Virgin Atlantic operates a leading transatlantic network, with onward connections to over 200 cities around the world. In February 2020, Air France-KLM, Delta Air Lines and Virgin Atlantic launched an expanded Joint Venture, offering a comprehensive route network, convenient flight schedules, competitive fares and reciprocal frequent flyer benefits, including the ability to earn and redeem miles across all carriers.

My role as a CX Product Manager was to refresh the cabin experience, from IFE to food containers, to amenity kits, bedding, scent, etc. with a strong focus on sustainability, as well as launch the new A350’s fleet.

Key accomplishments:

• Launched the new A350-900 aircrafts (created showcase and organised the press launch event).
• Created a Product Showcase, putting together a mini museum of every VA product
• Spearheaded the cabin sustainability project to replace onboard products with eco-friendly alternatives and designed and launched new onboard amenity kits that won eight industry awards.
• Worked on the development of the Booth concept for the leisure fleet A350s
• Re-launched the Mumbai route and covered the first outbound and return flights.
• Recognized with the Anita Gittelson “Travel Innovator of the Year” award (2019).
• Nominated as an IncREDible from my peers, the internal recognition awards celebrating outstanding performers and teams.