Katerina Orfanidi The CX Marketer

Hi, I am Katerina

Customer Experience and Marketing Expert
UCB Pharma

My Experience at MHV

Chief Marketing Officer
Reporting to CEO - 2023 to 2024

MHV Mediterranean Hospitality Venture Limited acquires, repositions, and manages prime real estate assets in exclusive locations across the hospitality, residential and commercial sectors in Cyprus and abroad.

Responsible for developing and implementing the company’s marketing strategy, managing the brand, driving customer acquisition and retention, and collaborating with other departments to ensure alignment with company goals.

Managing the marketing budget to ensure cost-effectiveness and a positive return on investment across our hotel and real estate portfolio.

  • Parklane a Luxury Collection Resort & Spa
  • ParkTower Residences
  • Aphrodite Hills Resort Cyprus and Residences
  • The Landmark Nicosia (hotel, offices and residences)
  • Nikki Beach Resort & Spa Porto Heli
  • Porto Paros
  • LPM Limassol
  • Nammos Limassol
  • The Retail Village (Dior, Loro Piana, LOEWE and Off-White Boutiques)

Key accomplishments:

  • Established and executed the company’s marketing strategy and budget.
  • Led rebranding initiatives for the group (2 Marriott branded hotels and two real estate projects.)
  • Launched three websites and 16 social media accounts.
  • Produced new video and photography, and set the content distribution strategy
  • Delivered multiple 3D renderings of future projects and 2 physical models (1:250).

Highlights

Other Experience

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