My Experience at Starwood (now Marriott Intl) (2005 to 2017)
Associate Director, Tactical Marketing EAME
Reporting to Director, Digital Marketing EAME - 2012 to 2017
Responsible for performance marketing and demand generation campaigns for all EAME hotels, as well as demand generation and B2B marketing platforms.
Key accomplishments:
- Developed new divisional paid search program for approximately 300 hotels, achieving 48% revenue growth year over year.
- Managed an annual budget of $8M, driving $300M annual revenue across 300 hotels.
- Introduced innovative marketing programs, including dynamic creatives and viewability metrics.
- Led a team of four and developed a $300K yearly testing program for new tools and channels.
Digital, Loyalty, Partner Marketing Manager for Africa & Indian Ocean
Reporting to Sales & Marketing Director AFIO - 2009 to 2012
Implementation of divisional and global roadmaps, optimisation of web presence ensuring current and on-brand, developed hotel positioning plans for the region whilst managing a Digital Field Marketing team of 15 across the region with direct reporting lines.
Key accomplishments:
- Set up of regional structure in Egypt, Nigeria, South Africa and Brussels
- Increased revenue by 45%
- Doubled hotel campaign participation
Online Marketing Executive for Greece, Turkey & Cyprus
Reporting to Area Sales & Marketing Director - 2007 to 2009
Setup of local team and structure for implementation of divisional and global initiatives, managing a team of 12.
Key accomplishments:
- Set up the structure
- Trained the teams
- 83% revenue growth
Public Relations Coordinator at Hotel Grande Bretagne, a Luxury Collection Hotel, Athens, Greece
Reporting to Public Relations Manager - 2005 to 2007
Managing all contact lists and mailings, organising hotel events, Christmas brochures and mailings, online PR (exposure in portals like Robb Report, Conde Nast Traveler, etc.)
Highlights
Other Experience
