About Me
With over 20 years of experience in luxury hospitality, aviation, and pharmaceutical industries, I specialize in crafting innovative marketing strategies that deliver measurable results. My expertise includes performance marketing, branding, customer and employee experience, backed by a passion for sustainability.
Having lived in 5 countries, and travelled to more than 70, I bring a global mindset and a proactive approach to every project.
Fluent in English, Greek, and French.
Expertise
Luxury Hospitality
Having worked for more than 18 years in hotels, I have a deep understanding of the luxury hospitality industry. From designing innovative digital marketing campaigns to executing large-scale rebranding initiatives, I have consistently delivered results that drive revenue. My work focuses on capturing the essence of luxury while ensuring every touchpoint aligns with the brand identity.
Aviation
During my time at Virgin Atlantic, I spearheaded customer experience innovations and launched award-winning products. From organising a showcase and press event for a fleet launch, introducing sustainable onboard amenities to coordinating route launches, I excel in managing complex projects that blend operational excellence with brand storytelling. Aviation is a personal passion of mine, cut short by the pandemic.
Customer Experience
As a customer experience expert, I am passionate about crafting seamless journeys that enhance satisfaction and loyalty. With expertise in digital transformations, eco-friendly initiatives, and innovative concepts, I have successfully redefined the customer experience online and offline for diverse industries.
Professional Experience
What people say
Katerina is one of the most strategic and results-driven marketing leaders I’ve collaborated with. Her ability to balance creativity with data-driven decision-making ensured strong customer engagement and ROI. Beyond her expertise, she is a dedicated, passionate, and inspiring leader. Any organization would be lucky to have her expertise and vision.
Claire Sirrieh
Chief Commercial Officer, MHV Group
Katerina’s dedication, leadership, and ability to bring innovative concepts to life were impressive throughout her time at UCB. She consistently exceeded expectations, and her contributions made a lasting impact. I am confident she will bring the same level of expertise, creativity, and dedication to any future role she undertakes.
Frank Deckmyn
Head of Facilities Belgium, UCB Pharma
I worked with Katerina for around 18 months in the Customer Experience team at Virgin Atlantic. She really is a power-house, always completely focused on the goal and will move mountains to make things happen! Totally solutions-focused, she had an amazing ability to see through the noise and find innovative ways to hop over or around any road blocks. Katerina worked on a number of high profile projects, including the launch for our flagship A350 aircraft, and the overhaul of our upper class amenity kit. With huge collaboration across multiple departments, no stone was left unturned and she delivered excellent results that both wowed our customers and left our Finance team happy. Her organisation and attention to the smallest details is world class, she misses nothing. If anyone is looking for someone who can approach any problem or challenge, no matter how big or small, I cannot recommend Katerina enough.
Darren Sherlock
Product Manager – Customer Experience
at Virgin Atlantic
I had the pleasure of working with Katerina on revamping Virgin Atlantic’s amenity kits to be the most sustainable in the sky. She is driven, passionate, and always brings bold ideas to life. A true deal-closer, she navigates challenges with intelligence and creativity, ensuring every detail aligns with the brand’s vision. Beyond her expertise, she is an absolute team player—collaborative, generous, fun and always open to new challenges.
Sue McClure
Sales Director Europe at Galileo Watermark
It was a pleasure to work with Katerina at Virgin Atlantic. An incredible focus towards sustainability which is everything that drives our business forwards in creating positive change in our world. We worked with Katerina on VAA’s new Sustainable Amenity Kit and I believe Katerina’s involvement within these kits has had a huge positive impact on Virgin Atlantic
Tommy Eaton
Founder and CEO at @BambuuBrush®
Katerina is a true vertical expert, whilst having deep knowledge of the travel vertical she is also able to think laterally, this twinned with her focus on results means she can deliver performance in innovative ways. I’ve had the pleasure of working with Katerina over the last year+ and the success we’ve achieved has undoubtedly been influenced by these attributes. She’s a pleasure to work with as a client and her ambition for the projects she works on is a great asset.
David McDiarmid
Head of Media, Digitas UK (LBI)
Katerina is a true digital marketeer. Her passion, drive and attention to detail have always been qualities I appreciated in her. In fact, I had the pleasure of working with Katerina on several innovative projects, many of which became global best practices in Starwood. “Strategic thinker”, “great team player”, “somebody who evidently loves what they do”; those are just a few descriptive attributes that come to mind. Katerina’s ability to lead teams (both remotely and locally) has made her grow over the years to where she is today.
Titus Hanke
SVP Topline Performance at Accor MEA&APAC
My career improved significantly when I started to report to Katerina. She has been a fantastic manager. She shares credit and offers enthusiastic praise for the team work. She is a true leader, she is confident but she doesn’t make you feel she is better than anyone else, she never hesitated to jump in and do the dirty work when needed. She is that manager that rejoices for your progress because it means she did a good job. A real leader that doesn’t fear the development of her colleagues.
Denise Scortegagna
Paid Search Manager, Marriott International